VIDEO EDITINGIMAGE & CGI& GRAPHIC DESIGN
Transforming raw footage, concept sketches, and creative visions into high-impact visual media. Delivering high-retention video edits, photorealistic 3D imagery, and brand-defining graphic design systems that elevate products and captivate audiences.
VIDEO EDITING
High-energy commercial edits, social reels, cinematic pacing, music sync, seamless transitions, and color grading that command instant attention.
- Short-form Reels & TikToks
- Commercial Promo Videos
- Kinetic Typography & Motion
- Sound Design & Audio Sync
- Color Grading & Visual Effects
- YouTube & Long-form Narrative
IMAGE & CGI
Striking digital imagery, 3D product renders, surreal key visuals, and meticulous retouching crafted for campaigns, album covers, and digital flagships.
- 3D Modeling & CGI Renders
- Commercial Key Visuals
- High-End Photo Retouching
- Cover Art & Poster Imagery
- AI-Augmented Concept Art
- Social Media Visual Assets
GRAPHIC DESIGN
Bold typographic layouts, comprehensive visual identity systems, vector illustrations, and print-to-digital branding built to stand out with conviction.
- Brand Identity & Logo Systems
- Brutalist & Editorial Posters
- Vector Graphics & Icons
- Packaging & Merchandise Design
- Social Media Kit & Templates
- Marketing Collateral & Banners
EDITORIAL WORK
AETHERIUM SPATIAL
KROMA AUDIO LABS
Audio-reactive kinetic identity, vinyl packaging suite, and responsive digital campaign for high-fidelity acoustic hardware.
CASE STUDY ↵
SOLIS ELECTRIC GT
Futuristic automotive campaign, launch monograph book, and global digital experience for an aerodynamic grand tourer.
CASE STUDY ↵
TOKYO TYPE BIENNALE
Curatorial visual identity, screen-printed poster series, and interactive generative catalogue for international typographic exhibition.
CASE STUDY ↵
SYNTHETICA COUTURE
Virtual haute couture visual direction, 3D animated garment simulations, and AR lookbook for Paris Fashion Week.
CASE STUDY ↵
OFF-GRID JOURNAL #07
Editorial direction, custom typeface, and publication design for an independent magazine exploring decentralized architectures.
CASE STUDY ↵REELS & MOTION
SPATIAL LOGOMARK GENERATOR
Autonomous 3D particle kinematics and real-time raytraced logomark morphogenesis.
KROMA FREQUENCY OSCILLATIONS
Kinetic typography distorted by sub-bass wave physics and analog modular synthesis.
SOLIS ELECTRIC VELOCITY
Global launch commercial highlighting aerodynamic surface reflections across volcanic terrain.
VARIABLE GLYPH METAMORPHOSIS
Experimental variable font weight oscillations blending stroke calligraphy and brutalist geometry.
SYNTHETICA ZERO-G RUNWAY
Zero-gravity liquid metallic cloth simulations reacting to simulated turbulent air currents.
BALENCIAGA SOUND IDENTITY TEASER
High-contrast monochrome glitch typography synced with industrial rhythmic percussion.
BRANDS & CLIENTS
Directing global visual strategy, identity architecture, and experimental campaigns for visionary institutions.
NIKE LAB
BALENCIAGA SOUND
TEENAGE ENGINEERING
SONY MUSIC LABS
GENTLE MONSTER
POLESTAR EV
RIMOWA ARCHIVE
OFF-WHITE CULTURE
Alphafly Spatial Launch & Kinetic Typography Identity for Nike Tokyo Lab
EXPERIENCE
Design Director & Spatial Brand Lead
Senior Graphic Designer & Motion Lead
Brand Identity & Visual Systems Designer
Junior Designer & Typographer
ABOUT & AGENCY PHILOSOPHY
Amar Giri
"Where algorithmic computation meets brutalist editorial craft."
Amar Giri is an independent design director and the owner of Soft Design, a multidisciplinary creative agency & freelance consultancy operating at the intersection of algorithmic computation, brutalist typography, and kinetic 3D systems. Leading visual identity systems, global campaigns, and immersive brand universes for vanguard cultural institutions and technology innovators.
THE CORE TEAM
DESIGN DIRECTION & PRODUCT ENGINEERING
Amar Giri
Amar Giri is an independent design director and the owner of Soft Design, a multidisciplinary creative agency & freelance consultancy operating at the intersection of algorithmic computation, brutalist typography, and kinetic 3D systems. Leading visual identity systems, global campaigns, and immersive brand universes for vanguard cultural institutions and technology innovators.
Rohit Sharma
Full-Stack Engineer dedicated to architecting high-performance web platforms, AI applications, and distributed backend systems with Next.js, TypeScript, and modern system architectures. Lead engineer behind Bytryx web development and complex software deployments.
Design Direction by Amar Giri + Engineering by Rohit Sharma (Bytryx)
From initial identity and kinetic UI to resilient cloud deployment, hire us together for full-cycle production.
LET'S CREATE
Accepting select commissions for high-retention video editing, photorealistic 3D imagery, and brand-defining graphic design systems.